Shampoo

Uses
This new and improved formulation of Color VIVE uses breakthrough anti-oxidant technology and 2 UV filters to seal in the vibrancy of your color-treated hair longer and protect it from fading. The specially designed formula deeply moisturizes every strand and gently cleanses without stripping, fading or dulling color. Keeps color truer, longer.

Directions
Apply to wet hair and massage gently to a lather. Rinse and repeat as necessary. For optimal results, follow with Color VIVE Conditioner for Regular Hair.

Active Ingredients
Aqua/Water; Sodium Laureth Sulfate; Disodium Cocoamphodiacetate; Glycol Distearate; Cocamide MIPA; Sodium Chloride; Hexylene Glycol; Disodium Ricinoleamido MEA-Sulfosuccinate; Carbomer; Parfum/Fragrance; Disodium EDTA; Methylparaben; Polyquaternium-10; DMDM Hydantoin; Benzophenone-3; Ethylhexyl Methoxycinnamate; Glycine Soja/Soybean Oil; Tocopherol; Hexyl Cinnamal; Isopropanolamine; Linalool; Butylphenyl Methylpropianol; Limonene; Benzyl Salicylate