Shampoo

Uses
This new and improved formulation of VIVE Hi-Light Boosting shampoo uses breakthrough anti-oxidant technology and 2 UV filters to illuminate highlights for instant shine. The specially designed formula optimizes moisture levels and conditions your hair for less breakage. Keeps color truer, longer.

Directions
Apply to wet hair and massage gently to a lather. Rinse and repeat as necessary. For optimal results, follow with Color VIVE Conditioner for Highlighted Hair.

Active Ingredients
Aqua/Water; Sodium Laureth Sulfate; Dimethicone; Glycol Distearate; Disodium Cocoamphodiacetate; Sodium Chloride; Cocamide MIPA; Parfum/Fragrance; PPG-5-Ceteth-20; Sodium Methylparaben; Guar Hydroxypropyltrimonium Chloride; Carbomer; DMDM Hydantoin; Benzophenone-3; Ethylhexyl Methoxycinnamate; Hexyl Cinnamal; Benzyl Salicylate; Glycine Soja/Soybean Oil; Tocopherol; Methylparaben; Butylparaben; Methylpropianol; Linalool; Amyl Cinnamal; Hydroxycitronellal; Limonene; Methyl Cocoate; Citronellol; Sodium Cocoate