This shampoo gently rinses out dirt and grease but still maintains color-treated hair's vibrancy and salon-fresh richness. Its unique, color-locking complex saves vivid hues from fading. UV filters guard against damage from the sun and pollution, while its conditioning formula (thanks to its vitamin E and aloe) restores hydration to keep hair shiny and healthy.* *When used with TRESemm? Colour Revitalize Conditioner 1 Coat wet hair with a liberal amount of shampoo. 2 Gently massage the scalp and roots with fingertips and hands to work into a lather. Scrubbing only roughs up hair and encourages fading and tangling, so gently work through. 3 Then, lightly squeeze the shampoo from roots to ends to fully coat hair. 4 Rinse thoroughly (you want hair to be completely residue-free).

5 Follow with TRESemm? Colour Revitalizing Conditioner. For extra fade-fighting power, always finish with TRESemm? Color Thrive Color Lock-in Cr?me or Spray.